Local SEO (Search Engine Optimization) is a digital marketing strategy that helps businesses improve their visibility in local search results, making it easier for potential customers to find them in a specific geographic area. This approach is particularly important for small and medium-sized businesses that rely on attracting local clients, such as restaurants, real estate agencies, and service-based businesses.

Local SEO involves optimizing a company’s online presence, including its website, Google Business Profile, and local directory listings. Key factors include using location-based keywords, ensuring consistent contact information (NAP: Name, Address, Phone number), and gathering positive customer reviews.

One of the most crucial aspects of local SEO is Google Business Profile optimization, which can significantly improve a company’s chance of appearing in the “Local Pack” — the list of three businesses shown at the top of search results. Businesses also benefit from creating localized content, optimizing for mobile users, and building citations from local directories.